Little Footprints Foundation Branding Campaign
LFF is a Magnum Insurance sponsored foundation, meant to help children who have lost at least one parent in an automobile accident. We aimed to create a theme of making an impact and leaving a footprint behind for these children. Not only is this a noble cause, but it also helps Magnum Insurance to improve its image as a socially responsible corporation. Our Events and PSA’s on radio and TV helped raise money for more than 40 children to be used towards necessary resources like clothes and school supplies.